Qualifications

With over a decade of experience in high-level communications, I offer a proven record of accomplishment in developing and executing strategic initiatives within the healthcare industry and state government. My expertise lies in navigating the complexities of public policy and clinical data to align communications with organizational missions. I specialize in bridging the gap between intricate healthcare concepts and public understanding to drive health equity and community engagement across the Commonwealth.

Strategic Communications & Analysis

Strategic Planning: Expert in developing and implementing internal communications strategies to promote organizational priorities and increase leadership visibility.
Stakeholder Consulting: Provides strategic consulting to internal stakeholders on messaging, audience targeting, and channel selection.
Data-Driven Optimization: Uses performance data and analytics to measure campaign success and refine future communication efforts.
Complex Information Translation: Skilled at translating complex medical, statistical, and policy information into accessible content for diverse audiences.
Compliance & Policy: Expert in reviewing content for adherence to the Plain Language Act of 2010, accessibility (Section 508), and equity standards.

Software & Digital Proficiency

Content Management Systems (CMS): Advanced experience managing and maintaining digital platforms via WordPress, Google Sites, and GovDelivery.
Design & Visual Storytelling: Skilled in Canva and Adobe Creative Suite for creating high-quality, brand-aligned visual assets.
Project & Relationship Management: Proficient in Salesforce and project management for multifaceted marketing projects involving internal clients and external vendors.
Microsoft 365 Suite: Expert-level ability in Word, PowerPoint, Outlook, and Teams.
Learning Management Systems (LMS): Experienced in managing student/user data and training delivery via TRAIN, Blackboard, and Desire2Learn.

Technical Hard Skills

Public Information: Certified in FEMA Public Information Officer Awareness and Public Information Basics.
Editorial Standards & Style Guides: Expert ability in applying AP, Chicago Manual of Style (CMOS), MLA and internal style guidelines to ensure precision and consistency across journalistic, professional, and academic content.
Plain Language Expertise: Advanced skill in translating technical and complex medical or policy information into plain language to improve user engagement and comprehension.
Section 508 Accessibility: Specialized in performing technical accessibility reviews on files and translated documents.
Asset Management: Proficient in maintaining cloud file storage systems with user-friendly structures and standardized titling.
Risk & Crisis Communication: Formally trained in VDH Risk Communications and Spokesperson protocols.