Salesforce

In my role at the United Network for Organ Sharing (UNOS), supporting the Organ Procurement and Transplantation Network (OPTN), I managed the technical execution of mission-critical communications. Utilizing Salesforce Marketing Cloud, I served as a key link between complex system operations and the national transplant community, ensuring that vital information reached the right stakeholders at the right time.

Technical Proficiencies

Platform: Salesforce Marketing Cloud (SFMC)
Capabilities: Audience Segmentation, Journey Mapping, and High-Volume Deployment.
Focus: Bridging the gap between IT/Policy departments and frontline healthcare users.

OPTN Implementation & Policy Notices

Role: Targeted Digital Distribution

I spearheaded the distribution of official implementation notices and news items for the OPTN. Using Salesforce Marketing Cloud, I managed complex subscriber segments to ensure that policy changes and technical updates reached specific subsets of the transplant community. By maintaining high standards for accuracy and timing, I helped facilitate the seamless adoption of new clinical and administrative protocols nationwide.

UNet System Operations & Downtime Alerts

Role: Critical Incident Communications

I was responsible for the drafting and delivery of urgent downtime notices for UNet, the proprietary system used for organ matching and transplantation. These communications required 100% accuracy and rapid deployment to ensure that transplant coordinators and medical professionals could pivot their operations without delay. My work focused on maintaining transparency and trust during essential system maintenance and unexpected outages.