My work in public health communications is built on a foundation of high-volume delivery, data integrity, and strategic audience engagement. I specialize in using government-standard tools to manage large-scale information networks while maintaining the precision required for clinical and public health stakeholders.
As Health Districts Communications Coordinator at the Virginia Department of Health, I served as a lead administrator for the GovDelivery platform, managing a massive distribution network of over 160,000 subscribers. This role required advanced expertise in database management, automated bulletins, and the technical execution of high-priority communications across the Commonwealth.
Technical Proficiencies
- Platform: GovDelivery
- Capabilities: Audience Segmentation, Journey Mapping, and High-Volume Deployment.
- Focus: Bridging the gap between complex organizational data and large-scale public health audiences by leveraging government-standard platforms to deliver precise, high-stakes digital communications.
The following channels represent the core of my digital outreach strategy, ranging from urgent state-mandated alerts to weekly resource management.
Clinician Letters
Role: Strategic Distribution & Crisis Messaging
I managed the rapid dissemination of high-priority letters issued by the State Health Commissioner. These communications serve as a critical line of defense during public health emergencies, delivering urgent guidance to a massive network that includes clinicians, state health boards, and national media outlets. My focus is on ensuring accuracy, authority, and swift delivery when the stakes are highest.
Healthcare Professionals Newsletter
Role: Editorial Oversight & Audience Growth
I produced a monthly deep dive into the issues shaping the future of care. This publication reaches a broad audience of over 160,000 subscribers, providing a curated mix of emerging public health trends, clinical updates, and industry events. By balancing technical clinical news with engaging editorial content, I maintained a highly engaged and informed professional community.
The Hub Report
Role: Product Integration & Content Strategy
To support the adoption of The Comms Hub, I developed The Hub Report—a weekly briefing tailored for district directors and population health managers. This report served as a roadmap for the platform’s latest assets, blog posts, and social media strategies. By distilling complex updates into a weekly “must-read,” I ensured that local health leaders had the creative and strategic tools they need to succeed.
Melissa Gilbert 